Empowering Change for Global Impact

At New Intent, the events industry can be a powerful force for good, a global platform that advances human rights and champions diversity, equity, and inclusion.

We connect people and organisations worldwide to address some of today's most pressing challenges as the core purpose of business events.

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We embed our values into every policy and strategy, ensuring that DEI and human rights are not just statements but standards. Our work moves beyond profit margins to foster meaningful change, expand opportunity, and uphold dignity and justice for all.

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Amplify Magazine

Amplify is a global magazine for individuals who plan, host, and fund events and believe they should matter. We go beyond trends to ask who gets to speak, who gets excluded, and what our choices say about our values.

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We publish unapologetic, practical journalism for an industry in transition, covering ethics, equity, and impact across a range of topics, from sponsorship and speaker lineups to destination politics and legacy planning.

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Expect bold ideas that challenge the status quo, scalable tools for professionals at every level and global voices are often left out of the conversation.

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Unmute Podcast

Welcome to Unmute the Podcast, the platform where diversity, equity, inclusion, and human rights in the business events industry come alive. 

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Here, industry leaders and changemakers share their stories, challenges, and solutions, helping to shape a fairer future. From accessibility and ethical supply chains to reimagined leadership and climate justice, each episode explores significant issues that impact global events. 

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Whether you’re an event professional or simply curious, Unmute invites you to listen, learn, and join the conversation driving real change across the industry.

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Resource Library

The New Intent Resource Library is a collection of insights, tools, and inspiration at the intersection of business events, human rights, and social impact. This living collection brings together curated resources from New Intent and like-minded organisations committed to building a more inclusive, equitable, and sustainable industry.

These resources are designed to support you wherever you are in your journey.

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We believe that meaningful change happens when knowledge is shared. Explore, reflect, and take action.

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Speaker Services

Every organisation is on a unique journey toward embracing diversity, equity, inclusion and human rights. Our speakers deliver engaging, motivational and interactive sessions designed to inspire positive societal change and transform mindsets. Backed by over 17 years of speaking experience, whether on global stages of 1,600 or in intimate meetings of 20, their expertise is rooted in real‑world impact. They tackle critical topics, including embedding DEI into business events, advancing the UN Sustainable Development Goals, confronting the climate crisis, and supporting refugee rights. Book a session to empower your audience with insight, action and lasting change.

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Shop

The New Intent Resource Library is a collection of insights, tools, and inspiration at the intersection of business events, human rights, and social impact. This living collection brings together curated resources from New Intent and like-minded organisations committed to building a more inclusive, equitable, and sustainable industry.

These resources are designed to support you wherever you are in your journey.

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We believe that meaningful change happens when knowledge is shared. Explore, reflect, and take action.

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