Inclusion is one of the most frequently used words in the global meetings industry, yet far less attention is paid to the conditions required to make it real. When events cross borders, laws, and legal systems, participation is not experienced equally. From sexuality and gender identity to race, disability, and socio-economic status, inclusion cannot rely on intent alone. It must be designed, guaranteed, and upheld in practice, especially when it becomes inconvenient.

Inclusion was never meant to be optional. Yet across the global meetings industry, it is increasingly treated as a “nice to have” rather than a non-negotiable. When accessibility, LGBTQ+ visibility, or racial equity are dropped to avoid discomfort or risk, neutrality becomes a choice. Inclusion that only exists when convenient is not inclusion at all.

Every event is a stage. On that stage, we choose what kind of world we want to project. Will it be one that silences voices, overlooks...

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Unmute Podcast New Intent is proud to announce the official launch of Unmute , a podcast dedicated to exploring human rights, diversity,...

In recent years, there's been a growing call to make conferences and business events more accessible, not just physically but also...

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On June 28, 2025, Budapest witnessed its most striking Pride celebration yet: tens of thousands—by some counts up to 200,000—gathered in...

Each July, Disability Pride Month  invites us to reflect not only on how we recognise people with disabilities but also on how we...

In 2023 new intent conducted three international roundtables in three countries, here are the outcomes. 2023 saw three diversity,...

Join New Intent at the 62nd ICCA World Congress in Bangkok. Monday 13th November 2023: 11:30 AM - 12:00 PM The Innovation & Response Room...

We must ask ourselves: what role do business events have in helping society achieve the UN SDGs, and are we genuinely invested?

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In collaboration with the ICCA UK & Ireland Chapter, ABPCO, and mia, New Intent has published the results of its Diversity, Equity, and...

That has been the question in 2022. To boycott or not to boycott has made the headlines in the business events industry throughout 2022....

Founder and CEO of New Intent, Rory Archibald, has been awarded the Smart Meetings 2022 Catalyst Amplitude Award. This award recognises...

New Intent, ICCA UK & Ireland Chapter and ABPCO Announce Partnership Collaboration is key to combating the climate crisis and advocating...

It's time to meet with New Intent The fear that face-to-face meetings wouldn’t come back after the pandemic has well and truly been...