top of page


Business Events: Champions for Human Rights
Every event is a stage. On that stage, we choose what kind of world we want to project. Will it be one that silences voices, overlooks...

new intent
Sep 24 min read


Empowering the Next Generation Through Events
Events hold power beyond networking and knowledge-sharing. They can ignite careers, nurture untapped talent, and contribute to building...

new intent
Jul 212 min read


Unmute Podcast Launch: Conversations That Can’t Wait
Unmute Podcast New Intent is proud to announce the official launch of Unmute , a podcast dedicated to exploring human rights, diversity,...

new intent
Jul 152 min read


How to Create a Sensory-Friendly Conference: Lessons from the Neurodivergent Community
In recent years, there's been a growing call to make conferences and business events more accessible, not just physically but also...

new intent
Jul 13 min read


Intersectionality and Disability: Race, Gender, and LGBTQIA2+ Identity in Accessible Spaces
Recognising and Centring Multiply Marginalised Disabled Voices During Disability Pride and Pride Month In theory, "inclusive" spaces are...

new intent
Jul 12 min read


The Power of Language: Why 'Person-First' or 'Identity-First' Language Matters
The power of language shapes how we see the world and each other. In the context of disability, it can affirm identity, express pride, or...

new intent
Jul 13 min read


Budapest Pride 2025: A Powerful Stand for LGBTQ+ Rights
On June 28, 2025, Budapest witnessed its most striking Pride celebration yet: tens of thousands—by some counts up to 200,000—gathered in...

new intent
Jun 294 min read


Rethinking Event Inclusion
Each July, Disability Pride Month invites us to reflect not only on how we recognise people with disabilities but also on how we...

new intent
Jun 284 min read


2023 DEI Roundtable Outcomes
In 2023 new intent conducted three international roundtables in three countries, here are the outcomes. 2023 saw three diversity,...

new intent
Dec 11, 20233 min read


New Intent at the 62nd ICCA World Congress
Join New Intent at the 62nd ICCA World Congress in Bangkok. Monday 13th November 2023: 11:30 AM - 12:00 PM The Innovation & Response Room...

new intent
Nov 4, 20232 min read


Global Goals Week: Are We Part of the Solution?
We must ask ourselves: what role do business events have in helping society achieve the UN SDGs, and are we genuinely invested?

new intent
Sep 15, 20234 min read


World Book Day & Business Events
World Book and Copyright Day, celebrated annually on April 23rd, is dedicated to promoting the value of books and reading and protecting...

new intent
Apr 22, 20232 min read


World Mother Earth Day
World Earth Day is dedicated to raising awareness about protecting our planet and the environment. Its mission is to 'diversify, educate...

new intent
Apr 18, 20232 min read


New Intent Launches 2022 DEI Survey Results
In collaboration with the ICCA UK & Ireland Chapter, ABPCO, and mia, New Intent has published the results of its Diversity, Equity, and...

new intent
Jan 24, 20232 min read


To Boycott or not to Boycott
That has been the question in 2022. To boycott or not to boycott has made the headlines in the business events industry throughout 2022....

new intent
Dec 19, 20222 min read


Founder Awarded Smart Meetings 2022 Catalyst Amplitude Award
Founder and CEO of New Intent, Rory Archibald, has been awarded the Smart Meetings 2022 Catalyst Amplitude Award. This award recognises...

new intent
Nov 4, 20221 min read


Collaboration Advocates for DEI
New Intent, ICCA UK & Ireland Chapter and ABPCO Announce Partnership Collaboration is key to combating the climate crisis and advocating...

new intent
Oct 26, 20222 min read


Diversity, Equity & Inclusion. Are we Failing?
It's time to meet with New Intent The fear that face-to-face meetings wouldn’t come back after the pandemic has well and truly been...

new intent
Oct 26, 20224 min read


Inclusive Speaker Line Ups
Diversity Sparks Innovation This is an oldie, but a goodie. The call for speakers and panels to be gender inclusive has been around for...

new intent
Oct 25, 20221 min read
bottom of page
