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You Can't Talk About Inclusion While Managing People Through Fear
Inclusion means little if people are afraid to speak up, challenge decisions or admit mistakes. When leadership relies on fear, micromanagement and control, psychological safety disappears. This article explores the gap between organisations that promote inclusion and managers whose behaviours undermine it, asking why trust, accountability and genuine leadership are essential to building workplaces where people feel safe, valued and able to thrive.

new intent
Oct 268 min read


AI can make business events more inclusive. It can also make exclusion harder to see.
AI is transforming business events, creating new opportunities to improve accessibility, personalise experiences and remove barriers to participation. But technology is not automatically inclusive. Without the right oversight, AI can reinforce existing biases, make exclusion harder to identify and leave people behind. This article explores the risks of AI in business events and why the industry must look beyond innovation to consider accountability, human rights and inclusion

new intent
Oct 267 min read


The Threat to LGBTQIA2+ People in Türkiye Is a Human Rights Issue
As Türkiye intensifies its crackdown on LGBTQIA2+ communities, the business events industry must confront an uncomfortable question: who gets to belong? From human rights abuses to destination decisions in countries where LGBTQIA2+ people face discrimination, our commitments to inclusion must mean more than words. Welcome without safety is not belonging. It’s time to examine our choices, demand transparency and turn solidarity into action.

new intent
Oct 188 min read


Unmute Needs Voices and Values-Aligned Partners
Unmute exists because silence in the business events industry is rarely neutral. It often protects power and transfers risk to individuals. This podcast creates space for honest conversations about human rights, accountability, and lived experience — especially where those topics feel uncomfortable. As Unmute enters its next chapter, we’re inviting volunteers and values-aligned sponsors to help shape the conversation, support independent voices, and stand for responsibility o

new intent
Feb 82 min read


From Values to Conditions: What Inclusion Requires in Practice
Inclusion is one of the most frequently used words in the global meetings industry, yet far less attention is paid to the conditions required to make it real. When events cross borders, laws, and legal systems, participation is not experienced equally. From sexuality and gender identity to race, disability, and socio-economic status, inclusion cannot rely on intent alone. It must be designed, guaranteed, and upheld in practice, especially when it becomes inconvenient.

new intent
Feb 24 min read


When Inclusion Becomes Optional: A Harder Conversation for the Global Meetings Industry
Inclusion was never meant to be optional. Yet across the global meetings industry, it is increasingly treated as a “nice to have” rather than a non-negotiable. When accessibility, LGBTQ+ visibility, or racial equity are dropped to avoid discomfort or risk, neutrality becomes a choice. Inclusion that only exists when convenient is not inclusion at all.

new intent
Feb 23 min read


Business Events: Champions for Human Rights
Every event is a stage. On that stage, we choose what kind of world we want to project. Will it be one that silences voices, overlooks...

new intent
Sep 2, 20254 min read


Empowering the Next Generation Through Events
Events hold power beyond networking and knowledge-sharing. They can ignite careers, nurture untapped talent, and contribute to building...

new intent
Jul 21, 20252 min read


Unmute Podcast Launch: Conversations That Can’t Wait
Unmute Podcast New Intent is proud to announce the official launch of Unmute , a podcast dedicated to exploring human rights, diversity,...

new intent
Jul 15, 20252 min read


How to Create a Sensory-Friendly Conference: Lessons from the Neurodivergent Community
In recent years, there's been a growing call to make conferences and business events more accessible, not just physically but also...

new intent
Jul 1, 20253 min read


Intersectionality and Disability: Race, Gender, and LGBTQIA2+ Identity in Accessible Spaces
Recognising and Centring Multiply Marginalised Disabled Voices During Disability Pride and Pride Month In theory, "inclusive" spaces are...

new intent
Jul 1, 20252 min read


The Power of Language: Why 'Person-First' or 'Identity-First' Language Matters
The power of language shapes how we see the world and each other. In the context of disability, it can affirm identity, express pride, or...

new intent
Jul 1, 20253 min read


Budapest Pride 2025: A Powerful Stand for LGBTQ+ Rights
On June 28, 2025, Budapest witnessed its most striking Pride celebration yet: tens of thousands—by some counts up to 200,000—gathered in...

new intent
Jun 29, 20254 min read


Rethinking Event Inclusion
Each July, Disability Pride Month invites us to reflect not only on how we recognise people with disabilities but also on how we...

new intent
Jun 28, 20254 min read


2023 DEI Roundtable Outcomes
In 2023 new intent conducted three international roundtables in three countries, here are the outcomes. 2023 saw three diversity,...

new intent
Dec 11, 20233 min read


New Intent at the 62nd ICCA World Congress
Join New Intent at the 62nd ICCA World Congress in Bangkok. Monday 13th November 2023: 11:30 AM - 12:00 PM The Innovation & Response Room...

new intent
Nov 4, 20232 min read


Global Goals Week: Are We Part of the Solution?
We must ask ourselves: what role do business events have in helping society achieve the UN SDGs, and are we genuinely invested?

new intent
Sep 15, 20234 min read


World Book Day & Business Events
World Book and Copyright Day, celebrated annually on April 23rd, is dedicated to promoting the value of books and reading and protecting...

new intent
Apr 22, 20232 min read


World Mother Earth Day
World Earth Day is dedicated to raising awareness about protecting our planet and the environment. Its mission is to 'diversify, educate...

new intent
Apr 18, 20232 min read


New Intent Launches 2022 DEI Survey Results
In collaboration with the ICCA UK & Ireland Chapter, ABPCO, and mia, New Intent has published the results of its Diversity, Equity, and...

new intent
Jan 24, 20232 min read
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